To extend the relationship between customer empowerment and creativity, this study explores the mediating effects of intrinsic and extrinsic motivations (individual level). The study aims to clarify whether cooperative and competitive climates influence service creativity through intrinsic and extrinsic motivations (across level). A matching sample of 333 coaches and customers from 30 stores in the fitness industry was used to examine the study hypotheses by employing Mplus 8.3 statistical software. The results show that (1) customer empowerment and cooperative climate have significant positive effects on service creativity (that is, the service creativity of coaches); (2) the intrinsic motivation of coaches mediates the relationship between customer empowerment and service creativity; and (3) the intrinsic motivation of coaches mediates the relationship between cooperative climate and service creativity, but the mediating mechanism of extrinsic motivation does not exist in the relationship between competitive climate and service creativity.

为了扩展客户授权与创造力之间的关系，本研究探讨了内在和外在动机（个人层面）的中介作用。该研究旨在阐明合作和竞争氛围是否通过内在和外在动机（跨级别）影响服务创造力。使用 Mplus 8.3 统计软件，对来自健身行业 30 家商店的 333 名教练和顾客的匹配样本用于检验研究假设。结果表明：（1）客户授权和合作氛围对服务创造力（即教练的服务创造力）有显着的正向影响；(2)教练员的内在动机在顾客授权与服务创造力的关系中起中介作用；