Although data breaches have become increasingly common, few studies have examined data breach recovery. Thus, this study aims to examine when (i.e., reactive versus passive) and how (i.e., public versus private) to conduct data breach recovery in the hotel industry, using different types of compensations. Based upon the fairness heuristic theory and the prospect theory, two experiments were conducted with university students as the samples. The results show that consumers' perceived justice with economic and social compensation is not significantly higher than that with either economic compensation or social compensation, under the public mode or the private mode. Furthermore, under the reactive mode participants’ perceived justice with economic and social compensation is lower than that with just economic compensation. Our study expands the literature on service recovery to data breach recovery in the hotel industry. It also provides important practical guidelines for travel industry managers.

尽管数据泄露变得越来越普遍，但很少有研究检查数据泄露恢复。因此，本研究旨在检查何时（即，被动与被动）以及如何（即公共与私人）使用不同类型的补偿在酒店业进行数据泄露恢复。基于公平启发式理论和前景理论，以大学生为样本进行了两个实验。结果表明，在公共模式或私人模式下，消费者对经济和社会补偿的公平感知并不显着高于经济补偿或社会补偿。此外，在反应模式下，参与者对经济和社会补偿的感知正义低于仅经济补偿的参与者。我们的研究将有关服务恢复的文献扩展到酒店业的数据泄露恢复。它还为旅游业管理者提供了重要的实用指南。