Following the proliferation of customer engagement behavior research, rising interest is observed in marketing-based stakeholder engagement behavior, which covers any stakeholder's—including a customer's, employee's, firm's, supplier's, competitor's, and so forth—behavioral engagement in his/her role-related interactions, activities, and relationships. However, despite its importance, understanding of the stakeholder engagement behavior concept remains tenuous, is therefore addressed in this paper. We first conceptualize stakeholder engagement behavior as a stakeholder's behavioral manifestation toward his/her role-related interactions, activities, and relationships, followed by an exploration of the effect of influencor-exerted social influence on an influencee's stakeholder engagement behavior. We argue this effect to manifest as stakeholder engagement behavior conformity, -compliance, or -reactance, depending on the influencee's level of acceptance of the influencor's exerted influence. In turn, we propose stakeholder engagement behavior conformity, -compliance, and -reactance to yield cooperation, coopetition, or competition in the influencor/influencee relationship, respectively, as depicted in a conceptual model and an associated set of propositions. By investigating the interface of social influence, stakeholder engagement behavior, and its prevailing relational consequences (i.e., cooperation, coopetition, and competition), our analyses offer novel theoretical acumen and actionable managerial insight.

中文翻译：

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社会影响和利益相关者参与行为的一致性、合规性和反应

随着客户参与行为研究的激增，人们对基于营销的利益相关者参与行为越来越感兴趣，该行为涵盖了任何利益相关者——包括客户、员工、公司、供应商、竞争对手等——在其角色中的行为参与——相关的互动、活动和关系。然而，尽管它很重要，但对利益相关者参与行为概念的理解仍然很薄弱，因此在本文中进行了讨论。我们首先将利益相关者的参与行为概念化为利益相关者对其与角色相关的互动、活动和关系的行为表现，然后探索影响者施加的社会影响对影响者的利益相关者参与行为的影响。我们认为这种影响表现为利益相关者参与行为的一致性、顺应性或反应性，这取决于影响者对影响者施加影响的接受程度。反过来，我们提出了利益相关者参与行为的一致性、服从性和反应性，以分别在影响者/影响者关系中产生合作、竞争或竞争，如概念模型和相关的命题集所示。通过调查社会影响、利益相关者参与行为及其普遍的关系后果（即合作、竞争和竞争）的界面，