Purpose

This commentary seeks to enable service researchers in the Middle East and Africa (MEA) regions and those in other regions to pursue service research that addresses the many difficult service system problems in the MEA.

Design/methodology/approach

This commentary is based on more than 40 years of service research experience and unique insights from a service research pioneer. The commentary addresses what service systems are and why they are important to human progress.

Findings

Three service wisdoms are offered to enable service researchers. Serving Human Needs focuses on the essential role of service because all human economies exist to serve human needs. It also provides the aspirational goal of improving human well-being by transforming service systems. The topic of Designing New Service Rules urges service researchers to design new service systems based on the win-win logic of mutualism. Collaborating With Each Other is the third service wisdom. With more than 7 billion humans living today, mutually beneficial collaborations are one of the best strategies for improving human well-being and the well-being of our crowded planet.

Practical implications

Practical ideas are offered for improving the human condition through collaboratively serving each other’s needs.

Social implications

Because service systems are both nonmonetary and monetary solutions to human needs, their social implications are profound. Human life itself depends on service systems.

Originality/value

This commentary offers service researchers guidance in understanding services, in designing better services, and in pursuing collaborative solutions to service system problems.

中文翻译：

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评论：为MEA组织和社会赋能服务智慧

目的

该评论旨在使中东和非洲 (MEA) 地区以及其他地区的服务研究人员能够进行服务研究，以解决 MEA 中许多困难的服务系统问题。

设计/方法/方法

该评论基于 40 多年的服务研究经验和服务研究先驱的独特见解。评论说明了什么是服务系统以及它们为什么对人类进步很重要。

发现

提供三种服务智慧来赋能服务研究人员。服务人类需求关注服务的基本作用，因为所有人类经济的存在都是为了满足人类需求。它还提供了通过转变服务系统来改善人类福祉的理想目标。设计新服务规则的主题促使服务研究人员基于共赢的共赢逻辑设计新的服务系统。相互协作是第三个服务智慧。今天有超过 70 亿人生活，互利合作是改善人类福祉和我们拥挤的星球福祉的最佳策略之一。

实际影响

通过协作满足彼此的需求，为改善人类状况提供了实用的想法。

社会影响

由于服务系统既是针对人类需求的非货币解决方案，又是货币解决方案，因此它们的社会影响是深远的。人的生命本身取决于服务系统。

原创性/价值

该评论为服务研究人员提供了理解服务、设计更好的服务以及寻求服务系统问题的协作解决方案的指导。