Background:

Occupational safety and health professionals facilitate safer workplaces through the development and implementation of interventions. Empirically validated theories can enhance the likelihood that an intervention will be successful in achieving the desired outcome; however, occupational safety interventions are often devoid of theory or utilize frameworks that fail to take a comprehensive approach to conceptualizing occupational safety processes.

Focus of the Article:

The current paper seeks to address these gaps by proposing an interdisciplinary and integrated model of occupational safety (IIMOS).

Importance to the Social Marketing Field:

IIMOS takes an interdisciplinary approach, examining the combined influence of concepts from psychology, social marketing, and occupational safety on behavioral change. This model accounts for the influence that threat appraisal, coping appraisal, and customer service factors can have on safety behaviors’ initiation/adoption and maintenance.

Recommendations for Research and Practice:

IIMOS may inform the design, implementation, and evaluation of occupational safety and health programs. Although future empirical work must still test the model’s propositions, the model’s in-depth application of social marketing techniques is a novel addition to the field. This model can encourage practitioners to develop innovative products, build relationships with consumers, and design upstream efforts to support program adoption.

中文翻译：

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职业安全跨学科综合模型的发展

背景：

职业安全和卫生专业人员通过制定和实施干预措施促进更安全的工作场所。经过实证验证的理论可以提高干预成功实现预期结果的可能性；然而，职业安全干预往往缺乏理论或使用的框架未能采用综合方法来概念化职业安全过程。

文章重点：

当前的论文试图通过提出一个跨学科和综合的职业安全模型 (IIMOS) 来解决这些差距。

对社交营销领域的重要性：

IIMOS 采用跨学科的方法，检查心理学、社会营销和职业安全的概念对行为改变的综合影响。该模型考虑了威胁评估、应对评估和客户服务因素对安全行为的发起/采用和维护的影响。

研究和实践建议：

IIMOS 可为职业安全与健康计划的设计、实施和评估提供信息。尽管未来的实证工作仍必须测试该模型的命题，但该模型对社会营销技术的深入应用是该领域的一个新补充。这种模式可以鼓励从业者开发创新产品，与消费者建立关系，并设计上游工作以支持计划的采用。