Abstract

The purpose of this paper is to investigate subsidiary strategic initiatives in the light of dynamic headquarters-subsidiary relations. The study is based on cross-sectional questionnaire survey data from 105 subsidiary top managers in subsidiaries located in Europe, Asia, and the USA within the ICT industry. The assumption of similar behavior by subsidiaries in the same industry is a sufficient motive for concentration on single industry. Theoretical contribution is reflected in the testing of models in subsidiaries within single rapidly growing turbulent industry that is abundant with hyper-competition and competitive dynamics, and where strategic initiatives are fundamental for survival, and by modeling variables in a different way than previously explored. Furthermore, the additional contribution is reflected in the conceptual model of the interdependence of subsidiaries and MNC in the process of subsidiary strategic initiatives, and besides providing a new perspective in this area, provides a framework for future research. The obtained results show that subsidiary networking and autonomy have a significant impact on subsidiary strategic initiatives whereas top management support and subsidiary innovativeness have no impact on the same variable. The results show that subsidiary strategic initiatives have a significant impact on its contribution to the multinational corporation (MNC).

摘要

本文的目的是根据动态的总部-子公司关系研究子公司的战略举措。该研究基于来自 ICT 行业欧洲、亚洲和美国子公司的 105 名子公司高级管理人员的横断面问卷调查数据。假设同行业的子公司有类似行为，是单一行业集中的充分动机。理论贡献反映在对单个快速增长的动荡行业的子公司模型的测试中，该行业充满了超级竞争和竞争动态，战略举措是生存的基础，并以不同于以前探索的方式对变量进行建模。此外，额外的贡献体现在子公司和跨国公司在子公司战略举措过程中相互依赖的概念模型中，除了提供该领域的新视角外，还为未来的研究提供了框架。所得结果表明，子公司网络化和自主权对子公司战略举措有显着影响，而高层管理支持和子公司创新性对同一变量没有影响。结果表明，子公司战略举措对其对跨国公司（MNC）的贡献有显着影响。所得结果表明，子公司网络化和自主权对子公司战略举措有显着影响，而高层管理支持和子公司创新性对同一变量没有影响。结果表明，子公司战略举措对其对跨国公司（MNC）的贡献有显着影响。所得结果表明，子公司网络化和自主权对子公司战略举措有显着影响，而高层管理支持和子公司创新性对同一变量没有影响。结果表明，子公司战略举措对其对跨国公司（MNC）的贡献有显着影响。