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Quantifying the economic impact of COVID-19 on the U.S. hotel industry: Examination of hotel segments and operational structures
Tourism Management Perspectives ( IF 7.3 ) Pub Date : 2021-08-15 , DOI: 10.1016/j.tmp.2021.100864
Ozgur Ozdemir 1 , Tarik Dogru 2 , Murat Kizildag 3 , Makarand Mody 4 , Courtney Suess 5
Affiliation  

The COVID-19 pandemic has had substantial negative impacts on the global economy. While all sectors of the economy are expected to be adversely affected, the economic implications of this pandemic for the hotel industry have not yet been widely investigated. The purpose of this study is to examine the extent to which the COVID-19 pandemic has affected the U.S. hotel industry. The results showed that daily room OCC, ADR and RevPAR have plunged about 74%, 47% and 86%, respectively. Although the impact is observed across all hotel segments, economy-scale hotels were more resilient, whereas luxury-scale hotels experienced the largest decline. Also, chain-managed hotels are the most affected by the COVID-19 pandemic as compared to franchise and independent hotels. Quantifying the magnitude of this impact, we found that the U.S. hotel industry's revenue losses accumulated to over $30 billion between March-2020 and May-2020. Implications for practitioners, policy-makers, and researchers are discussed.



中文翻译:


量化 COVID-19 对美国酒店业的经济影响:检查酒店细分市场和运营结构



COVID-19 大流行对全球经济产生了重大负面影响。尽管预计所有经济部门都会受到不利影响,但这种流行病对酒店业的经济影响尚未得到广泛调查。本研究的目的是探讨 COVID-19 大流行对美国酒店业的影响程度。结果显示,每日客房 OCC、ADR 和 RevPAR 分别下降了约 74%、47% 和 86%。尽管所有酒店领域都受到了影响,但经济型酒店的弹性更强,而豪华型酒店的降幅最大。此外,与特许经营酒店和独立酒店相比,连锁酒店受 COVID-19 大流行的影响最大。量化这一影响的严重程度后,我们发现,2020 年 3 月至 2020 年 5 月期间,美国酒店业的收入损失累计超过 300 亿美元。讨论了对从业者、政策制定者和研究人员的影响。

更新日期:2021-08-15
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