ABSTRACT

Specialized adventure tourism providers are facing challenges when delivering experiences due to tourists’ unrealistic expectations. The literature has highlighted that a “romantic blur” has been covering tourists’ perceptions in this regard, creating difficulties in the experiencescapes. The need to have a better understanding of how tourists idealize the adventures they are buying, what drives them to engage in those adventures, and what they expect from service providers has led to this study. Results disclose an identifiable pattern in the “romantic blur” that covers tourists’ expectations regarding their adventure experiences, as well as the potential to explore the Experience Economy principles.

摘要

由于游客不切实际的期望，专业探险旅游提供商在提供体验时面临挑战。文献强调，“浪漫模糊”一直覆盖游客在这方面的看法，在体验景观中造成困难。需要更好地了解游客如何理想化他们所购买的冒险活动，是什么驱使他们参与这些冒险活动，以及他们对服务提供商的期望，这导致了这项研究。结果揭示了“浪漫模糊”中可识别的模式，涵盖了游客对其冒险体验的期望，以及探索体验经济原则的潜力。