当前位置: X-MOL 学术Journal of Nonprofit & Public Sector Marketing › 论文详情
Our official English website, www.x-mol.net, welcomes your feedback! (Note: you will need to create a separate account there.)
On the Heterogeneity of Preferences for Disability Services
Journal of Nonprofit & Public Sector Marketing ( IF 1.3 ) Pub Date : 2021-08-12 , DOI: 10.1080/10495142.2021.1941500
Melanie Randle 1 , Bettina Grun 2 , Sara Dolnicar 3
Affiliation  

ABSTRACT

This paper investigates heterogeneity of preferences for disability services within the theoretical framework of consumption values. We conducted interviews with people with a disability and disability service providers to develop survey items, then conducted a survey with 2000 adult Australian residents who either had a disability or were carers of a person with a disability. After conducting descriptive analyses and data-driven market segmentation, findings revealed that, at the aggregate level, basic or functional benefits of disability services are most important. However, when accounting for heterogeneity, very distinct benefit patterns emerge, pointing to the substantial potential for improving disability services by catering to distinct market segment needs. These insights have the potential to improve disability service provision, thus maximally harvesting the opportunities from disability service models that now often include commercial providers, and enabling people with disabilities to make optimal choices in relation to both services and providers.



中文翻译:

关于残疾人服务偏好的异质性

摘要

本文在消费价值观的理论框架内调查了残疾人服务偏好的异质性。我们采访了残疾人和残疾人服务提供者以制定调查项目,然后对 2000 名身患残疾或作为残疾人照顾者的澳大利亚成年居民进行了调查。在进行描述性分析和数据驱动的市场细分后,调查结果显示,在总体层面上,残疾服务的基本或功能性好处最为重要。然而,当考虑到异质性时,就会出现非常不同的收益模式,这表明通过满足不同的细分市场需求来改善残疾服务的巨大潜力。这些见解有可能改善残疾服务的提供,

更新日期:2021-08-12
down
wechat
bug