Coopetition—a blend of cooperation and competition—is vital for ensuring hotels work successfully with platforms. Platforms are digital hubs that enable vast numbers of hotels and customers to engage with one another. However, existing research offers limited insight into how hotels balance cooperation and competition when dealing with platforms. Using grounded theory as our research approach, we contribute to the coopetition literature by showing that, contrary to the current view of separating cooperation and competition in different departments, separation occurs at an individual level as managers internally create a boundary between the two forces. At the same time, managers synthesize cooperation and competition without maintaining any boundary among the two forces. Also, contrary to existing perspectives of coopetition that lean towards cooperation or competition depending on degree of closeness to customers, we also show that hotels pursue both forces near and far from the customer in a balanced way.

合作竞争——合作与竞争的结合——对于确保酒店与平台成功合作至关重要。平台是数字中心，使大量酒店和客户能够相互交流。然而，现有的研究对酒店在与平台打交道时如何平衡合作和竞争提供了有限的见解。使用扎根理论作为我们的研究方法，我们通过表明与当前将不同部门的合作和竞争分离的观点相反，分离发生在个人层面，因为管理人员在内部创建了这两种力量之间的边界，从而为竞争文献做出了贡献。同时，管理者将合作与竞争综合起来，两者之间没有任何界限。还，