ABSTRACT

In February 2021, following sustained brinkmanship from Google and Facebook, Australia passed into law its world-first 'News Media Bargaining Code' (Code), which seeks to address the bargaining imbalance between digital platforms and news media. Already, some have judged the Code to be a success, with other countries now considering implementing similar policy responses. In this analysis article, we highlight that while the Code is a largely welcome initiative, other jurisdictions need to be mindful of its weaknesses and the difficulties they are likely to encounter when attempting to secure passage of analogous legislation.

中文翻译：

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澳大利亚新闻媒体谈判守则：英国、欧盟及其他国家的教训

摘要

2021 年 2 月，在谷歌和 Facebook 的持续边缘政策之后，澳大利亚通过了其世界首创的“新闻媒体谈判准则”（Code），旨在解决数字平台和新闻媒体之间的谈判不平衡问题。一些人已经判断该守则是成功的，其他国家现在正在考虑实施类似的政策回应。在这篇分析文章中，我们强调虽然该守则在很大程度上受到欢迎，但其他司法管辖区需要注意其弱点以及他们在试图确保类似立法获得通过时可能遇到的困难。