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The importance of servicescapes in Maldivian higher education: application of the stimuli-organism-response(SOR) framework
Journal of Facilities Management ( IF 2.2 ) Pub Date : 2021-08-09 , DOI: 10.1108/jfm-02-2021-0027
Subburaj Alagarsamy 1 , Sangeeta Mehrolia 1 , Margret Vijay 2
Affiliation  

Purpose

This study aims to use the servicescape model of higher education environments to measure the students’ perceptions of the learning environment (classroom) and the effect this has on students’ learning ability.

Design/methodology/approach

The present study follows the stimulus-organism-response paradigm framework. A self-administered and well-structured survey questionnaire is used to collect data. The snowball sampling technique is used to collect samples of 403 students belonging to Maldivian higher education institutions.

Findings

Findings show that the physical appearances of these higher education institutions greatly influenced the pleasure dimension. Furthermore, pleasure is found to have a significant and positive relationship with the approach behaviour and engagement/involvement of the students.

Originality/value

The main contribution of the study is that it successfully tests the “Eduscape” model adopted from the servicescape model, and thus helps to extend existing knowledge on the critical elements in the Maldivian higher education learning environments and student’s behaviour within them. The findings have implications for higher education institutions to improve their learning environments and better engage with their students.



中文翻译:

服务景观在马尔代夫高等教育中的重要性:刺激-有机体-反应(SOR)框架的应用

目的

本研究旨在利用高等教育环境的服务景观模型来衡量学生对学习环境(课堂)的感知及其对学生学习能力的影响。

设计/方法/方法

本研究遵循刺激-有机体-反应范式框架。使用自我管理和结构良好的调查问卷来收集数据。雪球抽样技术用于收集马尔代夫高等教育机构的 403 名学生的样本。

发现

研究结果表明,这些高等教育机构的外貌极大地影响了快乐维度。此外,发现快乐与学生的接近行为和参与/参与有显着和积极的关系。

原创性/价值

该研究的主要贡献在于它成功地测试了从 servicescape 模型中采用的“Eduscape”模型,从而有助于扩展关于马尔代夫高等教育学习环境中的关键要素和学生在其中的行为的现有知识。这些发现对高等教育机构改善学习环境和更好地与学生互动具有重要意义。

更新日期:2021-08-09
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