In this JPPM article for the 40^th Anniversary of the Journal of Public Policy … Marketing, the authors first share what is meant by “policy,” “public policy,” and “marketing and public policy” for researchers in our field. The authors then offer examples of JPPM research informing policy across different stages of the policy making process: problem identification, agenda setting, policy formulation, budgeting, implementation, and evaluation. They also discuss important sources of public policy (e.g., federal, state, and international agencies; self-regulation; the courts; nonprofits; society; industry standards; company policies; personal ethics) and their role in the marketing and public policy process. The authors then offer JPPM application examples (e.g., consumer protection; anti-trust/competition; vulnerability; diversity, equity, and inclusion; nutrition labeling; addiction, cannabis, and anti-drug research; tobacco warning labeling and education; and privacy and technology) and share ideas for developing research that contributes to the marketing and public policy discipline and in making a positive difference in society and people's lives.

在这种JPPM为40条^次的周年纪念杂志公共政策...营销中，作者首先份额何谓“政策”，“公共政策”和“市场营销和公共政策”在我们的领域的研究人员。然后，作者提供了JPPM研究在政策制定过程的不同阶段为政策提供信息的例子：问题识别、议程设置、政策制定、预算编制、实施和评估。他们还讨论了公共政策的重要来源（例如，联邦、州和国际机构；自律；法院；非营利组织；社会；行业标准；公司政策；个人道德）及其在营销和公共政策过程中的作用。作者然后提供JPPM应用示例（例如，消费者保护；反垄断/竞争；脆弱性；多样性、公平性和包容性；营养标签；成瘾、大麻和反毒品研究；烟草警告标签和教育；以及隐私和技术）和分享开发有助于营销和公共政策学科以及对社会和人们的生活产生积极影响的研究的想法。