ABSTRACT

Mobile Instant Messaging Services (MIMS) were first used for political campaigning in the 2018 Brazilian elections; they were also used for engaging people in public consultations. This article aims to analyze the specifics of the call to action used on WhatsApp for consultations on the Brazilian Senate’s e-Cidadania Portal during the 2018 electoral campaign. Moreover, our research aims to understand the extent to which the calls to action were used in the campaign during a time of strong political polarization in the country. The methodology consists of a content analysis aimed at understanding the message content of the consultations, how that content was shared, and similarities between this call to action and the electoral campaign strategies. The results show that this call to action caused a participatory distortion on that particular Portal, the topics covered were part of the elected candidate’s campaign platform, and the strategy was maintained after elections.

摘要

移动即时通讯服务 (MIMS) 在 2018 年巴西大选中首次用于政治竞选；它们还被用于让人们参与公共协商。本文旨在分析 WhatsApp 在 2018 年竞选期间就巴西参议院的 e-Cidadania 门户网站进行磋商时使用的行动号召的具体内容。此外，我们的研究旨在了解在该国强烈的政治两极分化时期，行动号召在竞选活动中的使用程度。该方法包括内容分析，旨在了解协商的信息内容、该内容是如何共享的，以及这一行动呼吁与竞选战略之间的相似之处。结果表明，这种号召性用语在该特定门户上造成了参与性扭曲，