The three-dimensional (3D) virtual reality content is widely used for educational and training purposes, and there has been interest in how virtual reality environments influence users’ learning effect. Analyzing survey data collected from a game play, this study examined how presence in a 3D virtual reality car driving simulation game impacts players’ learning transfer intention through flow, arousal, and enjoyment. Using structural equation modeling, the results showed that presence was positively associated with flow and arousal, which in turn contributed to an increase in enjoyment of the game. The enjoyment played a significant role in elevating the players’ learning transfer intention. These results provide an understanding of the psychological mechanisms behind the impact of presence on learning transfer intention in a 3D virtual reality driving simulation game. Limitations and implications of the study are discussed in greater detail.

三维（3D）虚拟现实内容被广泛用于教育和培训目的，虚拟现实环境如何影响用户的学习效果引起了人们的兴趣。本研究分析从游戏中收集的调查数据，研究了 3D 虚拟现实汽车驾驶模拟游戏中的存在如何通过流动、唤醒和享受影响玩家的学习转移意图。使用结构方程模型，结果表明存在与流动和唤醒呈正相关，这反过来又有助于增加游戏的乐趣。乐趣对提升玩家的学习迁移意愿起到了重要作用。这些结果提供了对 3D 虚拟现实驾驶模拟游戏中存在对学习转移意图影响背后的心理机制的理解。更详细地讨论了该研究的局限性和影响。