Purpose

Tamil Nadu, the southern provincial state of India attracts the highest number of domestic as well as international tourist to India. Chennai, the capital city of Tamil Nadu is the much sought-after destination for tourists and attracts a large number of visitors. Considering the transformational role of tourism with its focus on community-in-need, tourism can usher opportunities for both not-for-profit and for-profit social entrepreneurship (SE). At this juncture, the number of poor people in the city is relevant, which is almost 40% of the population seeking livelihood opportunities. SE operating for-profit model is often construed sustainable and appropriate in the context of tourism. Considering the relevance of such innovative actional approaches, this study aims to explore the potential of for-profit SE in the the city of Chennai.

Design/methodology/approach

The study adopted the exploratory sequential method. The social drivers and challenges of SE in Chennai were explored through expert in-depth interview and the dimensions of challenges were explored through factor analysis.

Findings

The study result indicates that the social drivers of SE in tourism can be broadly classified into concurrent social drivers and latent social drivers, which encompass the potential for social bricoleur, social constructionist and social engineer typologies. There are five dimensions for the challenges for institutionalizing tourism-based SE in the city of Chennai i.e. community concerned, industry specific, sustainability centric, governance oriented and collaboration centered. The study concluded with future directions for the institutionalizing SE, creating social value and fostering community-level transformation in tune with sustainable development goals (SDGs) in tourist destinations of the city of Chennai.

Research limitations/implications

The study considered existing wage employees of various vendors in tourist destinations of the city with an assumption that these wage employees are interested in entrepreneurship possibility.

Practical implications

SE assumes relevance in the context of inclusive tourism and toward the attainment of SDGs through tourism, as an economic activity. The outcome of the study can be a catalyst to stimulate alternative business models for local development; persuading existing business enterprises to follow more responsible business practices in city destinations, thus promoting more pragmatic socio-economic outcomes to the underprivileged, through tourism.

Originality/value

Social drivers and challenges are unique in the context of tourism especially in the Indian context as there was no such attempt to consolidate these aspects as a move toward inclusive tourism by strengthening the grass-root level participation.

中文翻译：

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钦奈市旅游业的社会创业潜力

目的

印度南部省份泰米尔纳德邦吸引了最多的国内和国际游客到印度。泰米尔纳德邦首府金奈是备受游客追捧的目的地，吸引了大量游客。考虑到旅游业的转型作用，它专注于有需要的社区，旅游业可以为非营利和营利性社会创业 (SE) 带来机会。此时，该市贫困人口的数量是相关的，这几乎占寻求谋生机会的人口的 40%。在旅游业的背景下，SE 经营营利模式通常被解释为可持续和适当的。考虑到此类创新行动方法的相关性，本研究旨在探索钦奈市营利性社企的潜力。

设计/方法/方法

本研究采用探索性序贯法。通过专家深度访谈探索金奈 SE 的社会驱动因素和挑战，并通过因素分析探索挑战的维度。

发现

研究结果表明，旅游中 SE 的社会驱动因素可以大致分为并发社会驱动因素和潜在社会驱动因素，包括社会 bricoleur、社会建构主义和社会工程师类型的潜力。金奈市以旅游为基础的社会企业制度化面临五个方面的挑战，即社区相关、特定行业、以可持续发展为中心、以治理为导向和以合作为中心。该研究总结了将 SE 制度化、创造社会价值和促进社区层面转型的未来方向，与钦奈市旅游目的地的可持续发展目标 (SDG) 保持一致。

研究限制/影响

该研究考虑了该市旅游目的地的各种供应商的现有工资雇员，并假设这些工资雇员对创业的可能性感兴趣。

实际影响

SE 假设在包容性旅游的背景下以及通过旅游实现可持续发展目标的相关性，作为一种经济活动。研究结果可以成为刺激当地发展的替代商业模式的催化剂；说服现有的商业企业在城市目的地遵循更负责任的商业做法，从而通过旅游业为弱势群体带来更务实的社会经济成果。

原创性/价值

社会驱动力和挑战在旅游业的背景下是独一无二的，尤其是在印度的背景下，因为没有尝试通过加强基层参与来整合这些方面作为向包容性旅游的举措。