ABSTRACT

Background

This study explored the effects of consumption guidance on sensory evaluation and risk perception of betel nut consumers and compared the effects of different consumption guidance methods on consumers’ perception.

Method

We measured the effects of the guidance on sensory evaluation and risk perception of participants through controlled experiments, and conducted data analysis through the paired T-test.

Results

a) 68.8% of participants had a betel nut consumption habit. b) Consumption guidance effectively reduced participants’ sensory evaluation and significantly increased participants’ risk perception on betel nut. c) Compared with text and pictures, video guidance had a more significant effect on participants’ perception change.

Conclusion

Consumption guidance is an effective way of intervention for betel nut chewers. This study calls for the government to pay more attention to the risks of betel nut consumption and design more effective consumption guidance measures to promote social public health.

中文翻译：

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文字、图片或视频：不同消费引导方式对槟榔感官评价和风险感知的影响

摘要

背景

本研究探讨了消费引导对槟榔消费者感官评价和风险感知的影响，并比较了不同消费引导方式对消费者感知的影响。

方法

我们通过对照实验测量了指导对参与者感官评价和风险感知的影响，并通过配对T检验进行了数据分析。

结果

a) 68.8% 的参与者有食用槟榔的习惯。b) 消费引导有效降低了参与者的感官评价，显着提高了参与者对槟榔的风险认知。c) 与文字和图片相比，视频引导对参与者感知变化的影响更为显着。

结论

消费引导是槟榔咀嚼者干预的有效途径。本研究呼吁政府更加关注槟榔消费的风险，设计更有效的消费引导措施，促进社会公共卫生。