Purpose

This study explores and compares the reasons for or against including situational triggers on the adoption of food delivery apps (FDAs) across lesser-researched Asian countries like India and the Philippines.

Design/methodology/approach

The study utilises a qualitative research methodology using focus group discussions and interviews across each country.

Findings

Respondents from India highlighted the importance of convenience, aggressive discounts, app service quality, fulfilment and multiple payment options as the key reasons for adopting the FDAs. However, these factors require redressal in the Philippines context. Also, the study findings highlight some country-specific requirements: in the Philippines, food packaging, cheaper options provided by the local convenience stores and lack of variety of food options; in India, the impact of parental beliefs and segregated vegetarian food delivery.

Practical implications

The study makes practical suggestions for consumer behaviour researchers, developers and marketers of FDAs who are confronted with challenges in app development for a multi-cultural audience and to ensure growth and the adoption of the FDAs across the two countries.

Originality/value

This is one of the first studies to compare diverse national markets to uncover differences and similarities in the factors impacting the adoption of FDAs. The results highlight the impact of varying levels of evolution of FDAs and social, technological and cultural contextual differences on the adoption of the FDAs across India and the Philippines.

中文翻译：

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亚洲的外卖应用 (FDA)：一项横跨印度和菲律宾的探索性研究

目的

本研究探讨并比较了支持或反对在印度和菲律宾等研究较少的亚洲国家采用食品配送应用程序 (FDA) 的情境触发因素的原因。

设计/方法/方法

该研究采用定性研究方法，在每个国家/地区使用焦点小组讨论和访谈。

发现

来自印度的受访者强调了便利性、积极折扣、应用服务质量、履行和多种支付方式的重要性，这是采用 FDA 的关键原因。然而，这些因素需要在菲律宾的背景下进行补救。此外，研究结果强调了一些国家特定的要求：在菲律宾，食品包装、当地便利店提供的更便宜的选择以及缺乏多种食品选择；在印度，父母信仰的影响和隔离的素食交付。

实际影响

该研究为 FDA 的消费者行为研究人员、开发人员和营销人员提供了实用的建议，他们在为多元文化受众开发应用程序方面面临挑战，并确保 FDA 在两国的增长和采用。

原创性/价值

这是首批比较不同国家市场以发现影响采用 FDA 的因素的差异和相似之处的研究之一。结果突出了 FDA 不同程度的演变以及社会、技术和文化背景差异对印度和菲律宾采用 FDA 的影响。