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Membership Matters: Organizing Archetypes, Participatory Styles, and Connective Action
Management Communication Quarterly ( IF 1.9 ) Pub Date : 2021-08-01 , DOI: 10.1177/08933189211032621
Shiv Ganesh 1 , Cynthia Stohl 2 , Young Ji Kim 2
Affiliation  

The contemporary communication landscape enables individuals to connect and engage with collective action efforts in multifaceted and ambiguous ways. This complexity makes membership in collective action groups particularly intriguing and important because of its pivotal role as a mechanism that connects individual behavior to group, organizational, and societal dynamics. This study seeks to examine the spread of membership types in the digital environment and explores how different kinds of prompts for collective action are associated with particular types of membership groups. Through a survey of participants on a popular global digital platform for collective decision-making, we found evidence of a broad range of membership types in the digital space, associated with particular prompts calling for action. The results suggest that there is a strong relationship between membership type and participatory styles of individuals. Implications of the results are discussed.



中文翻译:

成员关系很重要:组织原型、参与式风格和连接性行动

当代的交流环境使个人能够以多方面和模棱两可的方式联系和参与集体行动。这种复杂性使得集体行动小组的成员资格特别有趣和重要,因为它作为将个人行为与群体、组织和社会动态联系起来的一种机制发挥着关键作用。本研究旨在检验会员类型在数字环境中的分布情况,并探讨不同类型的集体行动提示如何与特定类型的会员群体相关联。通过对一个流行的全球数字平台上的参与者进行的集体决策调查,我们发现了数字空间中广泛的会员类型的证据,与呼吁采取行动的特定提示相关。结果表明,成员类型与个人的参与风格之间存在很强的相关性。讨论了结果的含义。

更新日期:2021-08-02
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