ABSTRACT

This study represents one of the first empirical efforts to systematically examine gender differences in esports gameplay and viewing. Notable differences and similarities were found in how and why men and women consume esports. Men watched esports for fun, whereas women watched esports to escape from life’s problems. Motivations and preferences explained men’s, but not women’s, esports gameplay while use of chat was the strongest predictor of esports gameplay for women. In addition, availability and access largely explained esports gameplay for both men and women. Sports fandom, motivations, and uses of interactive features significantly predicted esports viewing across genders.

摘要

这项研究代表了系统检查电子竞技游戏玩法和观看中的性别差异的首批实证工作之一。在男性和女性消费电子竞技的方式和原因方面发现了显着的差异和相似之处。男人看电子竞技是为了好玩，而女人看电子竞技是为了逃避生活中的问题。动机和偏好解释了男性而非女性的电子竞技游戏玩法，而聊天的使用是女性电子竞技游戏玩法的最强预测因素。此外，可用性和可访问性在很大程度上解释了男性和女性的电子竞技游戏玩法。体育迷、动机和互动功能的使用显着预测了跨性别的电子竞技观看。