ABSTRACT

This research proposes value correspondence, which posits that the value shared in correspondence between stakeholders is essential for the development of placemaking in rural areas. By investigating location-based media; particularly mobile augmented reality (MAR) apps aimed at both reviving local tourism in rural townships and soliciting opinions from major stakeholders, the author has determined that local residents play a vital role in the placemaking process. However, research in this field has often ignored local residents and instead focused on tourists’ perceptions and augmented reality technology. Various MAR apps have been designed as forms of self-service technology that benefits tourists but, to some extent, also hinders dialog between tourists and locals; this results in value noncorrespondence, which may lead to the failure of placemaking. Thus, the author advocates that more attention should be paid to how locals can generate value in correspondence with other stakeholders via the use of MAR.

摘要

本研究提出价值对应，这假设利益相关者之间的通信共享价值对于农村地区场所营造的发展至关重要。通过调查基于位置的媒体；特别是移动增强现实 (MAR) 应用程序旨在振兴农村乡镇的当地旅游业并征求主要利益相关者的意见，作者确定当地居民在场所营造过程中发挥着至关重要的作用。然而，该领域的研究往往忽视当地居民，而是关注游客的感知和增强现实技术。各种 MAR 应用程序被设计为自助服务技术的形式，使游客受益，但在某种程度上也阻碍了游客与当地人之间的对话；这会导致价值不对应，从而导致场所营造的失败。因此，