What are the roles of media actors in relation to civil society actors in advocacy campaigns, and what factors shape these roles? Interested in media strategies of civil society actors, the paper examines the advocacy for a ‘right to information’ law in Ghana. While journalists are obvious partners in pushing for the right to information, the civil society-led advocacy encountered a passive media. Focused on mechanisms of engaging media actors as advocates in civil society-led advocacy, this study relies on interviews with key actors in the advocacy campaign and textual analysis of news coverage, spanning 2010–2019. The paper posits that mainly two factors contributed to the media taking a more active role in the campaign; the Civil Society Organisations changed their approach and how they communicated and related to media actors, and media actors developed more awareness and understanding of the advocacy issue. Two important main mechanisms are uncovered in this study. First, it matters how civil society actors perceive of media actors in their media strategy, and how this in turn is received by media actors. Second, when CSOs seek to engage media as partners, it is necessary to also give room for their ownership and advocacy as independent partners.

中文翻译：

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平台或合作伙伴：让媒体参与宣传

在宣传运动中，媒体参与者相对于民间社会参与者的作用是什么，哪些因素影响了这些作用？这篇论文对民间社会参与者的媒体策略感兴趣，研究了加纳对“信息权”法的倡导。虽然记者是推动信息权的明显合作伙伴，但民间社会主导的倡导遇到了被动的媒体。本研究侧重于让媒体参与者作为公民社会主导的倡导活动的倡导者参与的机制，依赖于对 2010-2019 年倡导活动中关键参与者的采访和新闻报道的文本分析。论文认为，主要有两个因素促使媒体在这场运动中发挥更积极的作用；民间社会组织改变了他们的方法以及他们与媒体参与者沟通和联系的方式，媒体参与者对宣传问题有了更多的认识和理解。本研究揭示了两个重要的主要机制。首先，重要的是民间社会行动者如何看待他们的媒体战略中的媒体行动者，以及媒体行动者如何接受这一点。其次，当公民社会组织寻求媒体作为合作伙伴时，也有必要为他们作为独立合作伙伴的所有权和倡导留出空间。