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Using tailored media as an innovative approach to recruit to global health research
BMJ Innovations ( IF 1.4 ) Pub Date : 2021-10-01 , DOI: 10.1136/bmjinnov-2021-000743
Keerti Gedela 1 , Gerri McHugh 2 , Dian Saputra 3 , Hendry Luis 4 , Alan McOwan 1 , Frank Stephen Wignall 4 , Evi Sukmaningrum 5 , Gary Whitlock 1 , Nneka Nwokolo 6 , Irwanto Irwanto 5
Affiliation  

Digital media has a global reach that includes increasingly marginalised and vulnerable communities. Engaging, empowering media paired with key health messaging can provide education in more effective ways, build trust and bring communities together. An HIV testing and study recruitment film was co-created with a multidisciplinary team of HIV/sexual health physicians, medical and social science researchers from Bali, Jakarta and London, as well as members of the community and commercial film and media creatives. This short film provides a novel and innovative approach to recruit to a social science study and encourage HIV testing among men who have sex with men in Indonesia. This study aims to inform a digital HIV risk reduction tool for a community affected by increasing marginalisation and a fast-growing HIV epidemic.

中文翻译:

使用定制媒体作为招募全球健康研究的创新方法

数字媒体具有全球影响力,其中包括日益边缘化和脆弱的社区。参与、赋权的媒体与关键的健康信息相结合,可以以更有效的方式提供教育,建立信任并将社区团结在一起。一部 HIV 检测和研究招募影片是与来自巴厘岛、雅加达和伦敦的 HIV/性健康医生、医学和社会科学研究人员以及社区成员、商业电影和媒体创意人员组成的多学科团队共同制作的。这部短片提供了一种新颖和创新的方法来招募社会科学研究并鼓励印度尼西亚男男性行为者进行艾滋病毒检测。本研究旨在为受日益边缘化和快速增长的艾滋病毒流行影响的社区提供一种数字艾滋病毒风险降低工具。
更新日期:2021-10-06
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