ABSTRACT

Mobile commerce (m-commerce) research has gained considerable traction in the last decade. Researchers have shown significant interest in assessing the users’ continuance intention for m-commerce by using the Expectation-Confirmation Model (ECM). The ECM has been applied across varying contexts and hence, comprehensive conclusions cannot be drawn. Hence, the present study conducted a meta-analysis of the extended ECM in the context of m-commerce by reviewing 61 publications from the last decade. The study found support for all the relationships in the extended ECM. It further uncovered the partial moderating impact of culture type (individualistic vs collectivistic) and user type (students vs non-students) on the relationships of extended ECM. Finally, the study also discussed the valuable implications for theory and practice.

摘要

移动商务 (m-commerce) 研究在过去十年中获得了相当大的关注。研究人员对通过使用预期确认模型 (ECM) 评估用户对移动商务的持续意图表现出浓厚的兴趣。ECM 已应用于不同的环境，因此无法得出全面的结论。因此，本研究通过回顾过去十年的 61 篇出版物，对移动商务背景下的扩展 ECM 进行了荟萃分析。该研究发现支持扩展 ECM 中的所有关系。它进一步揭示了文化类型（个人主义与集体主义）和用户类型（学生与非学生）对扩展 ECM 关系的部分调节影响。最后，该研究还讨论了对理论和实践的宝贵启示。