City tours provide travelers with various experiences by means of a series of attractions, but little attention is paid to the effects that the sequence in which travelers visit these attractions have on their tourism evaluation. The paper aims to investigate the sequence effects of experiences along the experience economy model's two axes. This study analyzed 33,350 records that 7855 travelers on a city tour of Madrid posted of about 525 attractions on TripAdvisor. The results reveal that travelers value a sightseeing experience less if a previous attraction offered the same type of experience. Furthermore, active-participation attractions are more highly rated when visited after passive-participation ones. Similarly, travelers rate attractions providing absorption more positively after they have visited immersion ones. The findings are explained by using various tourism fatigue dimensions: affective fatigue, motivational fatigue, and cognitive fatigue. The study shows that sequence effects play an important role in helping to prevent tourism fatigue and increase tourism satisfaction, both of which have practical implications for tourism marketers' planning strategy.

城市旅游通过一系列景点为游客提供各种体验，但很少关注游客访问这些景点的顺序对其旅游评价的影响。本文旨在沿着体验经济模型的两个轴研究体验的序列效应。这项研究分析了 7855 位马德里城市旅游旅行者在 TripAdvisor 上发布的大约 525 个景点的 33,350 条记录。结果表明，如果先前的景点提供相同类型的体验，旅行者对观光体验的重视程度较低。此外，在被动参与的景点之后，主动参与的景点在访问时的评价更高。同样，游客在参观了沉浸式景点后，对提供吸收的景点的评价更高。通过使用各种旅游疲劳维度来解释这些发现：情感疲劳、动机疲劳和认知疲劳。研究表明，序列效应在帮助防止旅游疲劳和提高旅游满意度方面发挥着重要作用，两者对旅游营销人员的规划策略都有实际意义。