The Pre-exposure Prophylaxis, Data to Care, Implementation, and Evaluation (PrIDE) multi-site demonstration project utilized a cluster evaluation approach and identified six funding recipients that evaluated similar media evaluation questions (Baltimore, Los Angeles County, Lousiana, Michigan, New York City, and Virginia). All of the evaluated social marketing campaigns were developed in collaboration with health department staff, external marketing firms, and community advisory boards (CAB) aiming to produce changes in PrEP outcomes by reaching racial/ethnic and sexual and gender minorities. Jurisdictions demonstrated changes in PrEP awareness, knowledge, willingness to take PrEP, and/or PrEP literacy following initiation of the campaigns. In data from four sites, PrEP awareness significantly increased from 72 % at baseline to 86 % at mid-project, and to 90 % post-campaigns. The campaigns illustrate the importance of partnerships and stakeholder engagement, audience segmentation, and intentional evaluation planning. As PrEP services mature, evaluating PrEP demand and PrEP use resulting from campaigns, will be necessary. Also, future campaigns for racial/ethnic and sexual and gender minorities should identify the best channels to reach each group based on their input, disaggregate data by priority group, and determine campaign effectiveness.

暴露前预防、护理数据、实施和评估 (PrIDE) 多地点示范项目采用了集群评估方法，并确定了六个评估类似媒体评估问题的资金接受者（巴尔的摩、洛杉矶县、路易斯安那州、密歇根州、新约克市和弗吉尼亚州）。所有经过评估的社会营销活动都是与卫生部门工作人员、外部营销公司和社区咨询委员会 (CAB) 合作开发的，旨在通过接触种族/民族、性和性别少数群体来改变 PrEP 结果。辖区在运动开始后显示了 PrEP 意识、知识、接受 PrEP 的意愿和/或 PrEP 素养的变化。在来自四个站点的数据中，PrEP 意识从基线的 72% 显着提高到项目中期的 86%，以及 90% 的活动后。这些活动说明了伙伴关系和利益相关者参与、受众细分和有意的评估计划的重要性。随着 PrEP 服务的成熟，评估活动产生的 PrEP 需求和 PrEP 使用将是必要的。此外，未来针对种族/族裔、性和性别少数群体的运动应根据他们的意见确定接触每个群体的最佳渠道，按优先群体分类数据，并确定运动的有效性。