ABSTRACT

Determining the critical success factors is common in tourism research because it can bring many benefits to the tourism industry. Related research is mainly concentrated in accommodation, events, ecotourism, catering, travel agencies, wine tourism, urban tourism, and business tourism. Entertainment tourism is becoming increasingly popular. However, research on the critical success factors of entertainment tourism destination has been overlooked. This study examined these factors from the supply-side perspective with the aim to discover the critical success factors of entertainment tourism in Macau using qualitative research method. The data is collected from managers in the entertainment tourism industry. Eight CSFs, with a total of 21 sub-factors from data collected from semi-structured interviews are observed. These CSFs are product, financial and economic support, service quality, planning and policy, facility and transportation, marketing, human resources and security. The result also indicates the strength of these identified factors in improving and sustaining the development of entertainment tourism. Furthermore, the implications of the success of such development are suggested.

摘要

确定关键成功因素在旅游研究中很常见，因为它可以为旅游业带来许多好处。相关研究主要集中在住宿、活动、生态旅游、餐饮、旅行社、葡萄酒旅游、城市旅游、商务旅游等领域。娱乐旅游越来越受欢迎。然而，对娱乐旅游目的地成功关键因素的研究却被忽视了。本研究从供给侧的角度考察了这些因素，旨在通过定性研究方法发现澳门娱乐旅游成功的关键因素。这些数据是从娱乐旅游行业的管理人员那里收集的。从半结构化访谈收集的数据中观察到 8 个 CSF，共有 21 个子因素。这些 CSF 是产品，财政和经济支持、服务质量、规划和政策、设施和运输、营销、人力资源和安全。结果还表明，这些确定的因素在改善和维持娱乐旅游发展方面的力量。此外，还提出了这种发展成功的影响。