ABSTRACT

This article examines how change as a media management phenomenon is approached and understood in the research fields of media management, media business and media economics. By means of a systematic literature review and problematising methodology, the article unpacks the ways in which change as a phenomenon is comprehended in the extant research and elaborates on the implications of various schools of thought on the development of the research area. The findings of the study illustrate how different paradigmatic, contextual and pragmatic ways of understanding change are reflecting the current thinking and discussion about transformation in the media industry. As a contribution, the article adds to media management research by reviewing, identifying and critically reflecting on the dominant views of change in the area.

摘要

本文探讨了在媒体管理、媒体商业和媒体经济学研究领域中如何看待和理解变革作为一种媒体管理现象。通过系统的文献回顾和问题分析方法，文章揭示了现有研究中对变化作为一种​​现象的理解方式，并阐述了各种思想流派对研究领域发展的影响。研究结果说明了理解变革的不同范式、情境和务实方式如何反映当前关于媒体行业转型的思考和讨论。作为贡献，这篇文章通过回顾、识别和批判性地反思该领域对变革的主要观点，增加了媒体管理研究。