This study examines a mobile phone network in three models: (1) mobile network model: one mobile operator, one mobile phone manufacturer, and one mobile application developer, (2) mobile network model with application competition: one mobile operator, one mobile phone manufacturer, and two mobile application developers, (3) mobile network model with operator competition: two mobile operators, one mobile phone manufacturer, and one mobile application developers. A revenue sharing contract based on the coverage development is implemented between the operator and the mobile application developer in the first mode. Under this agreement, the operator will increase its share of the profits from the sale of the mobile application developer by increasing its coverage development rate. Some numerical examples for Iranian telecommunication companies are applied to examine the applicability of the proposed models. Finally, sensitivity analysis on the main parameters is analyzed in-depth to extract some managerial implications.

本研究以三种模式检验手机网络：(1) 移动网络模型：一家移动运营商、一家手机制造商和一家移动应用开发商；(2) 具有应用竞争的移动网络模型：一家移动运营商、一台手机(3) 运营商竞争的移动网络模型：两家移动运营商，一家手机制造商，一家移动应用开发商。在第一种模式中，运营商和移动应用开发商之间实现了基于覆盖发展的收益分享合同。根据该协议，运营商将通过提高其覆盖开发率来增加其出售移动应用开发商的利润份额。伊朗电信公司的一些数值例子被用于检查所提议模型的适用性。最后，对主要参数的敏感性分析进行了深入分析，以提取一些管理启示。