ABSTRACT

Research examining the effects of guilt appeals on attitudes and behavioral intentions has been inconsistent. Some scholars have found that guilt appeal intensity has a curvilinear relationship with attitudes and intentions, whereas others have reported that the relationship is linear. Random-effects meta-analysis (k = 26) was used to investigate this issue. More intense guilt appeals led to greater levels of perceived guilt (r = .29, k = 24). Meta-regression analyses showed that the amount of perceived guilt caused by guilt appeals was not linearly nor curvilinearly related to the impact of guilt appeal intensity on attitudes/behavioral intentions. Guilt appeals did, however, cause feelings of anger (r = .24, k = 8). The implications of these findings for guilt scholarship are considered.

摘要

检查内疚上诉对态度和行为意图影响的研究一直不一致。一些学者发现内疚诉求强度与态度和意图呈曲线关系，而另一些学者则报告这种关系呈线性关系。随机效应荟萃分析 ( k = 26) 用于调查此问题。更强烈的内疚诉求导致更高水平的内疚感（r = .29，k = 24）。元回归分析表明，内疚诉求引起的内疚感感知量与内疚诉求强度对态度/行为意图的影响既不线性也不曲线相关。然而，内疚诉求确实会引起愤怒情绪（r = .24, k= 8）。考虑了这些发现对内疚奖学金的影响。