ABSTRACT

Mobility as a Service (MaaS) promises a competitive transportation alternative to the private car such that mobility services are combined as packages and offered to users on demand. As this new mobility concept gains attention globally, many cities are eager to try it. This is a feasibility study to understand users’ preferences, potential demand and willingness-to-pay (WTP) for MaaS in suburban areas. Data were collected from 560 residents and analyzed with their travel behavior and personal characteristics. A logistic regression model was used to account for the acceptability of MaaS, choice behavior and WTP predictors. The results show that over 60% of residents would not use MaaS; however, 30% agreed to use MaaS and are willing to pay for it. This indicates that there may be a market for MaaS in Shiga, the study area. This study provides insights into the implementation of MaaS and spurs further research.

摘要

出行即服务 (MaaS) 承诺提供一种替代私家车的具有竞争力的交通替代方案，以便将出行服务组合成套餐并按需提供给用户。随着这种新的移动概念在全球范围内受到关注，许多城市都渴望尝试。这是一项可行性研究，旨在了解郊区用户对 MaaS 的偏好、潜在需求和支付意愿 (WTP)。收集了 560 名居民的数据，并分析了他们的出行行为和个人特征。逻辑回归模型用于解释 MaaS、选择行为和 WTP 预测因素的可接受性。结果显示，超过60%的居民不会使用MaaS；然而，30% 的人同意使用 MaaS 并愿意为此付费。这表明研究区滋贺可能存在MaaS市场。