The European Union is the forefront supra-national Institution leading worldwide the environmental and biodiversity conservation strategy evolution. However, European citizens appear as poorly aware of the core relative concepts and policies within the EU’s territory. This paper examines whether: (1) there are ‘imbalances’ in Europeans’ attitudes towards biodiversity between the Member States and more specifically between formal or informal country-groups (e.g. the Med 7 or the Nordic Council/Baltic Assembly); (2) the European Biodiversity Strategy is effective in achieving the goal of increasing people awareness and engagement as predicted in its own formally ratified resolutions; and, (3) information from Google Trends-based conservation culturomics techniques and public opinion Eurobarometer surveys is comparable and converges quantitatively. Large data sets of ca 40 nominal, ordinal, and count variables were analyzed using General and Generalized Linear Models to identify those which form a coherent and significant explanatory scheme. It is suggested that the communication of the European Biodiversity strategy should be re-oriented towards processes, risks, benefits, and costs to people to give a new breath to the incumbent conservation narrative.

欧盟是引领全球环境和生物多样性保护战略演变的最前沿的超国家机构。然而，欧洲公民似乎对欧盟领土内的核心相关概念和政策知之甚少。本文探讨了： (1) 欧洲人对成员国之间的生物多样性态度是否存在“不平衡”，更具体地说，在正式或非正式国家集团之间（例如 Med 7 或北欧理事会/波罗的海议会）；(2) 欧洲生物多样性战略在实现其正式批准的决议中预测的提高人们意识和参与度的目标方面是有效的；(3) 来自基于谷歌趋势的保护文化组学技术和公众舆论欧洲晴雨表的信息调查具有可比性，并在数量上趋于一致。使用一般和广义线性模型分析大约40 个名义、有序和计数变量的大型数据集，以识别形成连贯且重要的解释方案的那些。建议欧洲生物多样性战略的传播应重新面向人们的过程、风险、收益和成本，以便为现有的保护叙述注入新的活力。