The Internet has had a vast and pervasive impact on the education industry, one of which is the creation of an online educational marketplace. This study investigates the online marketplace for business courses by viewing it as part of the platform economy. Data pertaining to 9064 business courses was collected from the Udemy website using a web scraper tool. The analysis of the data reveals that the demand for MOOCs in business is great, with an average of 3169 students enrolled in each course, with some courses surpassing 100,000 students. The demand varies between categories, with business & data analytics, and entrepreneurship being among the most popular categories. The results also show that course enrollment in courses is highly skewed, giving support for the notion that power asymmetries that seem to arise in such decentralized markets. Finally, the analysis reveals that not all participants in the online marketplace for business education benefit equally. Specifically, the study found that courses tended to have a higher enrollment rate when the course provider was male. Finally, the analysis showed that despite increasing academic interest in online education, academics have been slow to enter the digital marketplace as service providers.

互联网对教育行业产生了广泛而普遍的影响，其中之一就是创建了在线教育市场。本研究通过将商业课程的在线市场视为平台经济的一部分来调查它。与 9064 门商业课程有关的数据是使用网络抓取工具从 Udemy 网站收集的。数据分析显示，商业对MOOC的需求很大，平均每门课程有3169名学生注册，部分课程超过10万人。不同类别的需求各不相同，商业和数据分析以及创业是最受欢迎的类别。结果还表明，课程的注册人数高度倾斜，支持在这种去中心化的市场中似乎出现权力不对称的观点。最后，分析表明，并非所有商业教育在线市场的参与者都能平等受益。具体而言，该研究发现，当课程提供者为男性时，课程的入学率往往更高。最后，分析表明，尽管学术界对在线教育的兴趣日益浓厚，但学术界作为服务提供商进入数字市场的速度却很慢。