This paper contributes to the critical literature that links greening initiatives with the risk of gentrification. As urban areas become greener and provide high quality amenities, they attract wealthier residents, thus channelling the benefits of greening to a few. Most existing research has analysed the results of greening initiatives once they have been completed. This article explores green gentrification as a form of strategic action, by analysing the emerging Green Tree Strategy (GTS) for Porto Marghera, Italy. This area has undergone historical greening initiatives, beginning with the “garden city” of Enebezeer Howard (1902). The GTS is the newest green regeneration initiative in Porto Marghera. The data were collected via semi-structured interviews and through an online social network survey. The results show that the GTS has a clear ideological core – built around a new strategy of perception – but also that its appeal can be challenged in terms of industrial and employment displacement. The support for the GTS is fragmented and lacks consensus in Porto Marghera. However, if local actors are to successfully resist further attempts at green gentrification, they likely need to build an alternative vision, organized around a balanced development between green infrastructures and social inclusiveness.

本文有助于将绿化举措与高档化风险联系起来的关键文献。随着城市地区变得更加绿化并提供高质量的便利设施，它们会吸引更富有的居民，从而将绿化的好处传递给少数人。大多数现有研究都分析了绿化举措完成后的结果。本文通过分析意大利波尔图马尔盖拉新兴的绿树战略 (GTS)，将绿色高档化作为一种​​战略行动形式进行探讨。该地区经历了历史性的绿化举措，从 Enebezeer Howard（1902 年）的“花园城市”开始。GTS 是马尔盖拉港最新的绿色再生计划。数据是通过半结构化访谈和在线社交网络调查收集的。结果表明，GTS 有一个清晰的意识形态核心——建立在一种新的认知战略之上——但它的吸引力也可能在工业和就业转移方面受到挑战。对 GTS 的支持是零散的，在马尔盖拉港缺乏共识。然而，如果当地参与者要成功抵制绿色高档化的进一步尝试，他们可能需要建立一个替代愿景，围绕绿色基础设施和社会包容性之间的平衡发展进行组织。