Smart farming technologies, such as information and communication technologies, can provide many advantages for farm management. Nevertheless, their diffusion is still limited, especially in mountainous areas. For this reason and considering the crucial role of mountain farming, public policies have begun to increasingly support innovation practices in these areas. The purpose of this study was to investigate how attitudes and the characteristics of farmers and farms influence the use of technological devices (i.e., smartphones, tablets and computers). The case study was set in the rural area of Valtellina in the Italian Alps, where 63 dairy farmers were interviewed. Cluster analysis was used to classify farmers, considering their levels of technophobia and technophilia as well as their perceived obstacles and motivations to use new technologies. Three different classes of farmers were thus identified: technophobes, insecure technophiles and technophiles. The results show that attitudes towards new technologies are affected by a farmer's age, education level, farm size, actual smartphone usage for professional duties, and optimistic behaviour towards the future of the farm. This study supports policy makers in developing tailored policies in support of mountain farmers and service providers, indicating future directions for the design of their products.

智能农业技术，如信息和通信技术，可以为农场管理提供许多优势。尽管如此，它们的传播仍然有限，尤其是在山区。出于这个原因，并考虑到山区农业的关键作用，公共政策已开始越来越多地支持这些领域的创新实践。本研究的目的是调查农民和农场的态度和特征如何影响技术设备（即智能手机、平板电脑和计算机）的使用。案例研究设置在意大利阿尔卑斯山的瓦尔泰利纳农村地区，在那里采访了 63 名奶农。聚类分析用于对农民进行分类，考虑到他们的技术恐惧症和技术狂热程度以及他们使用新技术的感知障碍和动机。技术恐惧症，不安全的技术爱好者和技术爱好者。结果表明，农民对新技术的态度受到农民年龄、教育水平、农场规模、从事专业职责的实际智能手机使用情况以及对农场未来的乐观行为的影响。本研究支持政策制定者制定支持山区农民和服务提供者的定制政策，指明其产品设计的未来方向。