Purpose

This study investigates the various factors which lead to the higher employer brand and studies the relationship of employer branding (EBR) with essential aspects of corporate life, namely, corporate social responsibility (CSR), levels of motivation experienced by employees and the intention to stay (ITS).

Design/methodology/approach

The study solicited a research sample from employees working in five sectors, information technology, hospitality, banking and consulting sector (n = 296). The study employed structural equation modeling (SEM) to test the nomological network of EBR.

Findings

The study underpins the sub-constructs of EBR. A direct positive and significant relationship was found between EBR and CSR and motivation fully mediated between EBR and ITS.

Originality/value

This study uniquely contributes to the literature by exploring the mediating role of motivation on EBR and ITS's relationship. The study validates the nomological network of EBR by considering its various organizational aspects and the corresponding intertwined relationships.

中文翻译：

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具有企业社会责任、动机和留下意愿的雇主品牌的规则网络研究

目的

本研究调查了导致更高雇主品牌的各种因素，并研究了雇主品牌 (EBR) 与企业生活的基本方面之间的关系，即企业社会责任 (CSR)、员工所经历的积极性水平和留下来的意愿。 （它的）。

设计/方法/方法

该研究从在信息技术、酒店、银行和咨询部门 ( n  = 296)五个部门工作的员工中征集了一份研究样本。该研究采用结构方程模型 (SEM) 来测试 EBR 的规则网络。

发现

该研究支持 EBR 的子结构。发现 EBR 和 CSR 之间存在直接的正相关关系，动机在 EBR 和 ITS 之间完全中介。

原创性/价值

本研究通过探索动机对 EBR 和 ITS 关系的中介作用，对文献做出了独特的贡献。该研究通过考虑 EBR 的各种组织方面和相应的交织关系来验证 EBR 的规则网络。