The preservation of luxury offerings over time is not evident. Here, we consider the factors that may have contributed to their successful evolution in Monaco. To frame our theoretical discussion, we lean on observations, behavioural economics, and several models that may support insight. The conversion of Monaco into a luxury resort stemmed from a visionary nineteenth century greenfield project. The creation of enticing, exceptional, and elusive offerings attracted a new clientele. The principality was transformed into a haven of luxury. It remains one to this day. As luxury offerings mature, the need to continue to provide innovative products and services is amplified by the challenge to preserve, and at times remove, infrastructure, products, and services. Environmental, economic, and social sustainability must also be addressed. These factors can seem incompatible. Yet in Monaco, they are managed harmoniously. We explore this phenomenon through the lens of three forces that can impact luxury offerings over their life cycle: creation (creating new offerings), preservation (preserving existing infrastructure, products, and services), and removal (removing offerings). We conclude that complementary management of the forces of creation, preservation, and removal can foster the longevity of luxury offerings, when guided by principles of environmental, social, and economic sustainability. The overall objective of this article is to widen the debate relating to the long-term and sustainable evolution of luxury markets.

随着时间的推移，奢侈品的保存并不明显。在这里，我们考虑可能有助于他们在摩纳哥成功发展的因素。为了构建我们的理论讨论，我们依靠观察、行为经济学和一些可能支持洞察力的模型。摩纳哥向豪华度假村的转变源于一个富有远见的 19 世纪绿地项目。诱人、独特和难以捉摸的产品的创造吸引了新的客户。公国变成了奢华的避风港。直到今天它仍然是一个。随着奢侈品产品的成熟，继续提供创新产品和服务的需求因保护基础设施、产品和服务（有时甚至是移除）的挑战而扩大。还必须解决环境、经济和社会可持续性问题。这些因素似乎不相容。然而在摩纳哥，他们的管理是和谐的。我们通过影响奢侈品产品生命周期的三种力量来探讨这一现象：创造（创造新产品）、保存（保留现有基础设施、产品和服务）和移除（移除产品）。我们得出的结论是，在环境、社会和经济可持续性原则的指导下，对创造、保存和移除力量的互补管理可以促进奢侈品的寿命。本文的总体目标是扩大有关奢侈品市场长期和可持续发展的辩论。我们通过影响奢侈品产品生命周期的三种力量来探讨这一现象：创造（创造新产品）、保存（保留现有基础设施、产品和服务）和移除（移除产品）。我们得出的结论是，在环境、社会和经济可持续性原则的指导下，对创造、保存和移除力量的互补管理可以促进奢侈品的寿命。本文的总体目标是扩大有关奢侈品市场长期和可持续发展的辩论。我们通过影响奢侈品产品生命周期的三种力量来探讨这一现象：创造（创造新产品）、保存（保留现有基础设施、产品和服务）和移除（移除产品）。我们得出的结论是，在环境、社会和经济可持续性原则的指导下，对创造、保存和移除力量的互补管理可以促进奢侈品的寿命。本文的总体目标是扩大有关奢侈品市场长期和可持续发展的辩论。在环境、社会和经济可持续性原则的指导下，保存和移除可以促进奢侈品的寿命。本文的总体目标是扩大有关奢侈品市场长期和可持续发展的辩论。在环境、社会和经济可持续性原则的指导下，保存和移除可以促进奢侈品的寿命。本文的总体目标是扩大有关奢侈品市场长期和可持续发展的辩论。