ABSTRACT

This study examines the relationship between house museums and ICTs by looking at well-known examples which demonstrate that the use of ICTs in this context is not generalised. The benefits derived from the implementation of ICTs prove that this implementation is necessary to allow house museums to take a step forward and integrate data analysis into their communication plans with the objective of placing museum visitors at the centre of museum services. House museums will thereby be able to optimise their decision-making and adopt strategies that will improve the quality of visitors’ museum experiences. Obtaining and analysing data about museum visitors and their experiences is made easier with Data technology, which can forecast patterns that illustrate types of visitor behaviour, helping museums to better understand and more fully profile visitors. In an increasingly digitalised market, house museums must generate interaction and interest to improve visitors’ museum experiences.

摘要

本研究通过查看众所周知的例子来探讨博物馆与信息通信技术之间的关系，这些例子表明信息通信技术在这种情况下的使用并不普遍。信息通信技术实施所带来的好处证明，这种实施对于让博物馆向前迈出一步并将数据分析纳入其沟通计划是必要的，目的是将博物馆参观者置于博物馆服务的中心。因此，博物馆将能够优化决策并采取策略来提高游客的博物馆体验质量。通过数据技术，可以更轻松地获取和分析有关博物馆参观者及其体验的数据，该技术可以预测说明参观者行为类型的模式，帮助博物馆更好地了解和更全面地描述游客。在日益数字化的市场中，博物馆必须产生互动和兴趣，以改善游客的博物馆体验。