ABSTRACT

This article explains how a modern advertising campaign for Mount Buffalo in the 1920s influenced subsequent nature tourism campaigns made by Victorian Railways and the Australian National Travel Association, which was established in 1929 and collapsed in 2001. The Buffalo campaign and those that followed are significant for their lasting impact on the social construction of Australian nature, narratives of Indigenous dispossession, settler possession and a consumer dimension that rests at the core of the Australian national park idea.

中文翻译：

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出售布法罗山国家公园：维多利亚铁路、Harold Clapp 和澳大利亚国家公园推广蓝图

摘要

本文解释了 1920 年代布法罗山的现代广告活动如何影响维多利亚铁路和澳大利亚国家旅游协会随后开展的自然旅游活动，该协会成立于 1929 年，并于 2001 年倒闭。它们对澳大利亚自然的社会建设、土著剥夺、定居者占有的叙述以及作为澳大利亚国家公园理念核心的消费者维度的持久影响。