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Skipping the skippable: An empirical study with out-of-sample predictive relevance
Journal of Community Psychology ( IF 2.0 ) Pub Date : 2021-07-22 , DOI: 10.1002/jcop.22674 Saima Munawar 1 , Fahim Syed Muhammad 2 , Shoeb Syed Ahmed 3 , Sumair Farooq 3 , Asma Rehman 2
Journal of Community Psychology ( IF 2.0 ) Pub Date : 2021-07-22 , DOI: 10.1002/jcop.22674 Saima Munawar 1 , Fahim Syed Muhammad 2 , Shoeb Syed Ahmed 3 , Sumair Farooq 3 , Asma Rehman 2
Affiliation
This explanatory research aims to describe the factors that impact YouTube ad intrusiveness, value, and avoidance in light of psychological reactance theory.
中文翻译：
跳过可跳过的：具有样本外预测相关性的实证研究
这项解释性研究旨在根据心理反应理论描述影响 YouTube 广告侵入性、价值和回避的因素。
更新日期：2021-07-22
中文翻译：
跳过可跳过的：具有样本外预测相关性的实证研究
这项解释性研究旨在根据心理反应理论描述影响 YouTube 广告侵入性、价值和回避的因素。
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