Digital platforms have been developing fast which transform the benefits and costs of rapid internationalization of firms on them. Employing transaction cost economics perspective, we argue that the transaction attributes of asset specificity, transaction uncertainty, and transaction frequency, have all changed fundamentally in digital platform-based transactions. They render the organizational learning in rapid Internet exporting to counterbalance the diseconomies of time compression caused by the lack of organizational absorptive capacity. By using the three attributes as underlying mechanisms, we hypothesize that the expansion speed of exporters on digital platforms reduces exit hazards of the exporters. We further hypothesize that digital signals on product quality strengthen the main effect. As for digital infrastructure, we recognize its competing effects and make curvilinear moderating hypotheses. Survival analyses based on 353,636 entries of real transaction records from a digital exporting platform have provided robust findings. This study highlights the importance of examining how the digital platform reshapes the transaction attributes and internationalization-performance relationship.

数字平台发展迅速，改变了公司在其上快速国际化的收益和成本。从交易成本经济学的角度，我们认为资产专用性、交易不确定性和交易频率等交易属性在基于数字平台的交易中都发生了根本性的变化。他们通过快速互联网输出中的组织学习来抵消由于组织吸收能力不足而导致的时间压缩的不经济。以这三个属性为底层机制，我们假设出口商在数字平台上的扩张速度降低了出口商的退出风险。我们进一步假设产品质量的数字信号增强了主效应。至于数字基础设施，我们认识到它的竞争效应并做出曲线调节假设。基于来自数字导出平台的 353,636 条真实交易记录条目的生存分析提供了可靠的发现。本研究强调了研究数字平台如何重塑交易属性和国际化-绩效关系的重要性。