To fully understand the root causes for consumer’s trust and preference of we-media marketing, it is important to explore deep into the features and superiorities of the marketing model of we-media marketing platforms, as well as the factors affecting the profit-making of the model. The existing studies on WeMedia ads marketing at home and abroad are mostly descriptive analysis on the relevant concepts, the importance of WeMedia ads marketing, product quality monitoring, and the reasonability of marketing models. There is a lack of quantitative results on deeper layers. To make up for the gap, this paper explores the evaluation of WeMedia ads marketing based on the demand of Internet economy. Firstly, an evaluation index system (EIS) was established for WeMedia ads marketing, and the weight of each index was determined in turn. Then, the authors created an evaluation model, carried out the corresponding confirmatory factor analysis (CFA), and verified the model through the degree of fit verification. Experimental results confirm the correctness and effectiveness of the constructed model. The results provide a reference for the evaluation of other marketing models.

中文翻译：

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基于互联网经济需求的自媒体广告营销评价

要全面了解消费者对自媒体营销的信任和偏好的根本原因，需要深入探讨自媒体营销平台营销模式的特点和优势，以及影响自媒体营销盈利的因素。该模型。目前国内外对自媒体广告营销的研究多是对相关概念、自媒体广告营销的重要性、产品质量监控、营销模式的合理性等进行描​​述性分析。在更深层次上缺乏定量结果。为弥补这一差距，本文探讨了基于互联网经济需求的自媒体广告营销评价。首先，建立自媒体广告营销评价指标体系（EIS），依次确定各个指标的权重。然后，作者创建了评价模型，进行了相应的验证性因子分析（CFA），并通过拟合度验证对模型进行了验证。实验结果证实了所构建模型的正确性和有效性。研究结果可为其他营销模式的评价提供参考。