Ecolabeling is a tool used to promote and support more sustainable products by providing information that enables consumers to select products with better environmental performance. Ecolabels, therefore, can help create social awareness around sustainable consumption and promote respectful attitudes toward the environment, thus generating responsible consumption habits among the consumers. This study aims to analyze the heterogeneity of consumers' motivations in the process of purchasing food products with ecolabels. Additionally, it intends to study consumer typologies regarding their purchasing motivations toward ecolabeled food products to determine possible differences in socioeconomic variables, consumption, and consumer knowledge for these products. To this aim, a total number of 419 questionnaires were collected in Spain during January–February 2019 and a latent class analysis was implemented to segment consumers. The main findings of this study show three types of consumers (indifferent, committed, and skeptical), which present different characteristics, especially regarding their level of knowledge and consumption patterns. [EconLit Citations: M31, O13, Q13, Q56].

中文翻译：

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了解消费者对生态标签食品的态度：关于他们购买动机的潜在类别分析

生态标签是一种用于促进和支持更可持续产品的工具，通过提供信息使消费者能够选择具有更好环境性能的产品。因此，生态标签可以帮助建立可持续消费的社会意识，促进对环境的尊重态度，从而在消费者中形成负责任的消费习惯。本研究旨在分析消费者在购买带有生态标签的食品过程中的动机异质性。此外，它打算研究消费者类型学，了解他们购买生态标签食品的动机，以确定这些产品在社会经济变量、消费和消费者知识方面可能存在的差异。为了这个目标，2019 年 1 月至 2 月期间，在西班牙共收集了 419 份问卷，并实施了潜在类别分析来细分消费者。本研究的主要发现显示了三种类型的消费者（冷漠、忠诚和怀疑），它们呈现出不同的特征，尤其是在他们的知识水平和消费模式方面。[EconLit 引文：M31、O13、Q13、Q56]。