Recent industry-created social marketing campaigns have targeted positive body image; however, research investigating the effects of such social media campaigns on body image has largely neglected non-Western English-speaking groups. This study explored the effects on body image of a video produced by Dove for a Japanese audience ‘Real Beauty ID’, and its capacity to modify the effects of subsequent exposure to celebrity social media images of young women.

中文翻译：

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真正的美：身体正面视频对身体形象的影响以及减少接触社交媒体图像的能力

最近由行业发起的社会营销活动以积极的身体形象为目标；然而，调查此类社交媒体活动对身体形象影响的研究在很大程度上忽略了非西方英语群体。本研究探讨了Dove为日本观众“ Real Beauty ID”制作的视频对身体形象的影响，以及它对随后接触年轻女性名人社交媒体形象的影响的能力。