Purpose

COVID-19 pandemic crisis has led the scientific community in continuous efforts to estimate its impact on tourism. UNWTO predictions indicated a decline in international tourist arrivals and the respective loss in revenues generated by tourist activity for the first year of the pandemic. Undoubtedly, such an impact may not be the same for every country, especially on a domestic level. In fact, the recovery process upon COVID-19 suggests domestic tourism as the driving force. Therefore, this paper aims to investigate the tourist behavioral intentions after the first outbreak of COVID-19 with evidence from the Greek market.

Design/methodology/approach

A primary survey with questionnaires distributed via online channels (email and social media) has been undertaken to focus on the travelers’ preferences when it comes to the main parts that compose the holiday travel (destination, transport mode, accommodation type). Additionally, there were questions regard to their perceptions on the international norms of health protection against the virus.

Findings

The results of the survey illustrate some prima facie evidence of tourist behavioral intentions of Greeks, upon a statistical analysis, which indicates preference in domestic tourism and personalized services, issues related with travel costs and health safety awareness, toward tourism recovery process and customers’ reengagement and trust to the tourism businesses and destinations.

Originality/value

As Greece is a popular destination that includes a plethora of tourism cities, this paper illustrates the intentions of Greeks toward tourism activity upon pandemic crisis, when it comes to their travel preferences, as well as their perceptions on health and safety protocols applied in destinations and tourism businesses.

中文翻译：

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在首次爆发 COVID-19 大流行危机后衡量旅游者的行为意图。来自希腊市场的初步证据

目的

COVID-19 大流行危机促使科学界不断努力估计其对旅游业的影响。世界旅游组织的预测表明，在大流行的第一年，国际游客人数下降，旅游活动产生的收入相应减少。毫无疑问，这种影响可能对每个国家都不同，尤其是在国内层面。事实上，COVID-19 的恢复过程表明国内旅游业是驱动力。因此，本文旨在利用希腊市场的证据调查 COVID-19 首次爆发后的游客行为意图。

设计/方法/方法

已经通过在线渠道（电子邮件和社交媒体）分发问卷进行了初步调查，以关注旅行者对构成假期旅行的主要部分（目的地、交通方式、住宿类型）的偏好。此外，人们对他们对病毒健康保护的国际规范的看法也存在疑问。

发现

调查结果通过统计分析说明了希腊人旅游行为意图的一些初步证据，表明对国内旅游和个性化服务的偏好、与旅行成本和健康安全意识相关的问题、对旅游恢复过程和客户重新参与的偏好以及对旅游企业和目的地的信任。

原创性/价值

由于希腊是一个受欢迎的目的地，其中包括众多旅游城市，本文阐述了希腊人在大流行危机后对旅游活动的意图，当涉及到他们的旅行偏好时，以及他们对目的地和目的地应用的健康和安全协议的看法。旅游企业。