Purpose

The study aims to examine factors that influence customers' intention to use online food delivery applications using a smartphone. The factors examined in this study are based on the existing theory of Unified Theory of Acceptance and Use of Technology (UTAUT) namely performance expectancy, effort expectancy, social influence, information quality, price-saving orientation and time-saving orientation towards intention to use the applications. Moreover, this research model also has been expanded with an additional dimension, attitude towards online food delivery services which lead to the intention to use online food delivery services through a smartphone. Furthermore, the present study also tested the role of age as moderator constructs between attitude towards online food delivery services and intention to use online food delivery services through a smartphone.

Design/methodology/approach

The study employed a quantitative method and 256 respondents participated in this study. The questionnaires are distributed using a convenience sampling technique and the data is analysed using partial least square approach.

Findings

The result shows that four (4) constructs, i.e. social influence, information quality, price-saving orientation and time-saving orientation have a positive relationship and significant effect on attitude towards online food delivery service where it enhances the intention to use the application. Attitude towards online food delivery services also has a significant effect on the intention to use. Furthermore, age was not found significant to moderate the relationship between attitude and intention to use.

Practical implications

The output of this study has several practical contributions such as enhances the existing knowledge and skillset of the shared-economy industry, online food delivery service providers as well as restaurant owners in improving the quality of life of the customers. It also provides contextual knowledge and a deeper understanding of online food delivery applications for customers in Malaysia.

Originality/value

The findings provide a guiding principle for improving the present determinant factors, attitude towards online food delivery service and intention to use online food delivery applications.

中文翻译：

---

马来西亚客户通过智能手机使用在线食品配送应用程序的意愿的决定因素

目的

该研究旨在检查影响客户使用智能手机使用在线送餐应用程序的意图的因素。本研究中考察的因素基于现有的技术接受和使用统一理论 (UTAUT) 的理论，即绩效预期、努力预期、社会影响、信息质量、价格节省导向和使用意向节省时间导向应用程序。此外，该研究模型还扩展了一个额外的维度，即对在线食品配送服务的态度，这导致了通过智能手机使用在线食品配送服务的意图。此外，

设计/方法/方法

该研究采用定量方法，256 名受访者参与了这项研究。使用便利抽样技术分发问卷，并使用偏最小二乘法分析数据。

发现

结果表明，社会影响力、信息质量、价格节约取向和省时取向这四（4）个结构对在线外卖服务态度具有正向关系和显着影响，它增强了使用应用程序的意愿。对在线送餐服务的态度对使用意愿也有显着影响。此外，年龄对调节态度和使用意图之间的关系没有显着影响。

实际影响

这项研究的成果有几个实际贡献，例如增强共享经济行业、在线食品配送服务提供商以及餐厅老板在改善客户生活质量方面的现有知识和技能。它还为马来西亚的客户提供上下文知识和对在线食品交付应用程序的更深入了解。

原创性/价值

研究结果为改善目前的决定因素、对在线食品配送服务的态度以及使用在线食品配送应用程序的意愿提供了指导原则。