stronger anxieties about the excessiveness of color as well as international disagreements over standardization. It was also a moment when the ‘fantastical real’ of color television merged with Cold War rhetorics, both in the way the U.S. used the technology to prove its technological dominance over the Soviets and the logistical means through which color television made its way onboard the Apollo missions. Winner of the 2019 SCMS Katherine Singer Kov acs Book Award and the IAMHIST Michael Nelson Book Prize, Bright Signals and its impact on the field is indisputable. Through rigorous archival work, engagement with various theories of color and sensory perception, and close attention to strategies of production, marketing, and reception, Murray reveals how something now so invisible and taken for granted was the outcome of a long, complex process, one riddled with technological and regulatory failures and false starts, cultural anxieties, and industrial upheaval. By configuring color television into larger cultural, social, and technological logics, Bright Signals proves that color television ‘altered not only the production practices and economics of the industry, but also how we understand seeing through and with color technology up to the current moment’ (p. 255).

中文翻译：

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心之呼唤

对色彩过度的担忧以及国际上对标准化的分歧。这也是彩色电视的“梦幻般的真实”与冷战修辞相结合的时刻，无论是在美国利用这项技术证明其对苏联的技术优势的方式上，还是在彩色电视进入美国的后勤手段方面。阿波罗任务。作为 2019 年 SCMS Katherine Singer Kov acs 图书奖和 IAMHIST 迈克尔纳尔逊图书奖的获得者，Bright Signals 及其对该领域的影响是无可争议的。通过严谨的档案工作、对色彩和感官知觉的各种理论的参与，以及对生产、营销和接受策略的密切关注，默里揭示了现在如此无形和理所当然的事情是如何经过漫长而复杂的过程的结果，一个充斥着技术和监管失败、错误开端、文化焦虑和产业动荡。Bright Signals 通过将彩电配置成更大的文化、社会和技术逻辑，证明彩电“不仅改变了行业的生产实践和经济，而且还改变了我们对目前使用彩色技术的透视和透视的理解” （第 255 页）。