The COVID-19 pandemic has delivered one of the worst economic shocks in modern history and the hospitality sector has been severely affected. Since small businesses from the hospitality sector are known to be relatively more susceptible to the economic complications arising from a crisis, we explore the underlying factors and management practices that influence their continuity of operations as they continue to struggle with the on-going COVID-19 crisis in Pakistan. Using a phenomenological approach, in-depth interviews were conducted to comprehend the experiences of owners-managers. The findings show that government support, cordial relationships with stakeholders, self-determination of entrepreneurs and formal planning are the most crucial factors that shaped the immediate adjustments of operational activities in response to COVID-19. These resilient practices are hygiene concerns, increased promotion through social media, innovative marketing practices (e.g., revised offerings), operational cost-cutting and employee training to comply with changing standard operating procedures from the government and industry. The practical and theoretical implications are also discussed.

COVID-19 大流行带来了现代历史上最严重的经济冲击之一，酒店业受到了严重影响。由于众所周知，酒店业的小型企业相对更容易受到危机引起的经济并发症的影响，因此我们探讨了影响其运营连续性的潜在因素和管理实践，因为它们继续与持续的 COVID-19 作斗争巴基斯坦危机。使用现象学方法，进行了深入访谈，以了解业主经理的经验。调查结果表明，政府支持、与利益相关者的友好关系、企业家的自决和正式规划是影响运营活动响应 COVID-19 的即时调整的最关键因素。这些有弹性的做法是卫生问题、通过社交媒体增加促销、创新营销做法（例如，修改产品）、削减运营成本和员工培训以遵守政府和行业不断变化的标准操作程序。还讨论了实际和理论意义。