当前位置: X-MOL 学术J. Hosp. Market. Manag. › 论文详情
Our official English website, www.x-mol.net, welcomes your feedback! (Note: you will need to create a separate account there.)
Determinants of online hotel booking intentions: website quality, social presence, affective commitment, and e-trust
Journal of Hospitality Marketing & Management ( IF 11.9 ) Pub Date : 2021-07-15 , DOI: 10.1080/19368623.2021.1899095
Muslim Amin 1 , Kisang Ryu 2 , Cihan Cobanoglu 3 , Ahmad Nizam 4
Affiliation  

ABSTRACT

This study investigates the effect of hotel website quality, social presence, affective commitment, and e-trust on travelers’ online hotel booking intentions. Smart-PLS software was applied to test the hypotheses. The results of this study explain how hotel website quality, social presence, affective commitment, and e-trust have a significant relationship with online hotel booking intentions. This study identifies how hotel website quality is a critical driver in developing affective commitment, e-trust, and online hotel booking intentions. Travelers who enjoy the social experience with the hotel website platform are more motivated to book a room at that hotel. This study confirms the vital role of social presence in enhancing e-trust and online hotel booking intentions and provides evidence of the importance of the holistic model in understanding travelers’ decision-making processes, especially when booking a hotel room.



中文翻译:

在线酒店预订意向的决定因素:网站质量、社会影响力、情感承诺和电子信任

摘要

本研究调查了酒店网站质量、社交存在、情感承诺和电子信任对旅行者在线酒店预订意向的影响。应用Smart-PLS 软件来检验假设。本研究的结果解释了酒店网站质量、社会影响力、情感承诺和电子信任与在线酒店预订意向之间的显着关系。本研究确定了酒店网站质量如何成为发展情感承诺、电子信任和在线酒店预订意向的关键驱动因素。喜欢酒店网站平台社交体验的旅行者更有动力在该酒店预订房间。

更新日期:2021-07-15
down
wechat
bug