The rise of far-right movements calls for greater understanding of how the public responds to such movements. In the context of the United States, we examined the role of normative beliefs about the Alt-Right in shaping public reactions toward the movement (three studies, total N = 1,379). Specifically, we examined how perceived prevalence (high descriptive norms) and acceptability (high injunctive norms) of the Alt-Right are linked to public attitudes toward that movement. We found limited evidence of a threat response—that is, perceived prevalence of the Alt-Right did not consistently predict more negative reactions toward it, such as fearing its potential harm to society. There was, however, more consistent evidence of a normalization response—that is, perceived acceptability of the Alt-Right predicted more positive reactions toward it, such as showing leniency toward their activities. These findings underscore the importance of far-right movements in possibly shaping normative standards in society, and how such norms are linked to public attitudes.

极右运动的兴起要求更深入地了解公众对此类运动的反应。在美国的背景下，我们研究了关于另类右翼的规范信念在塑造公众对该运动的反应方面的作用（三项研究，总共N= 1,379）。具体来说，我们研究了另类右翼的感知流行度（高描述性规范）和可接受性（高禁令规范）如何与公众对该运动的态度相关联。我们发现了威胁反应的有限证据——也就是说，感知到的另类右翼的流行并不能始终如一地预测对它的更多负面反应，例如担心其对社会的潜在危害。然而，有更一致的证据表明正常化反应——也就是说，对另类右翼的感知可接受性预测了对其的更积极反应，例如对他们的活动表现出宽容。这些发现强调了极右运动在可能塑造社会规范标准方面的重要性，以及这些规范如何与公众态度相关联。